Cole began dating his ex-wife, Cheryl Cole, in September 2004. Two years later, they got married on July 15, 2006 in Wrotham Park, Hertfordshire. After allegations were made that Cole had extra-marital affairs with four different women, the couple separated on September 3, 2010.
After his separation from his ex-wife, Cole dated ex-lapdancer turned model Sarah Purnell. Their relationship lasted for less than a year, calling it by many as a typical rebound. In December 2010, Cole began dating Kayla Collins and just like his previous relationship, they were together only for a short period of time. Cole then moved on to another Playmate Melissa Howe whom he began dating in October 2011.